Authenticity and Credibility in Science Communication Design: A Rhetorical Approach

Schneller, Annina (2021). Authenticity and Credibility in Science Communication Design: A Rhetorical Approach. Design issues, 37(4), pp. 59-71. The MIT Press 10.1162/desi_a_00658

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The communication of scientific knowledge is traditionally oriented towards objective truth and facts, and builds on the authority of science. This article argues that, besides or even opposite to these aims, creating authenticity has become a major factor of successful science communication. Conveying a “personal touch,” or giving the audience a feeling of “being real,” are crucial promoters of credibility. Significant methods of gaining trust and sympathy on the level of textual as well as visual presentation are disclosed by exploring a bestselling popular scientific book, and with references to ancient rhetorical texts.

Item Type:	Journal Article (Original Article)
Graduate School:	Graduate School of the Arts (GSA)
ISSN:	0747-9360
Publisher:	The MIT Press
Language:	English
Submitter:	Marceline Brodmann
Date Deposited:	10 Mar 2022 14:17
Last Modified:	10 Mar 2022 14:17
Publisher DOI:	10.1162/desi_a_00658
URI:	https://boris.unibe.ch/id/eprint/167105