Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim (2021). Empowerment of Human Brands - Brand Meaning Co-Creation on Digital Engagement Platforms. In: 29th European Sport Management Conference. online. 27.5.-19.11.2021.
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EASM-Book-of-Abstracts-2021_Bodet_Mueller-1.pdf - Published Version Restricted to registered users only Available under License BORIS Standard License. Download (114kB) |
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Empowerment_of_Human_Brands_EASM_Abstract_2021_final.pdf - Accepted Version Restricted to registered users only Available under License BORIS Standard License. Download (308kB) |
Official URL: https://www.easm.net/wp-content/uploads/2021/12/EA...
Item Type: |
Conference or Workshop Item (Abstract) |
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Division/Institute: |
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) 07 Faculty of Human Sciences > Institute of Sport Science (ISPW) > Sport Sociology and Management |
UniBE Contributor: |
Stegmann, Pascal, Ströbel, Tim |
Subjects: |
700 Arts > 790 Sports, games & entertainment |
Language: |
English |
Submitter: |
Edith Desideria Imthurn |
Date Deposited: |
20 May 2022 10:49 |
Last Modified: |
05 Dec 2022 16:16 |
Related URLs: |
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BORIS DOI: |
10.48350/167769 |
URI: |
https://boris.unibe.ch/id/eprint/167769 |
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