Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim (December 2021). The Role of Digital Engagement Platforms for Athlete Branding. In: FISU World Conference ; 30th Winter Universiade. Book of Abstracts. online (Luzern). 13.-14.12.2021.
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Official URL: https://www.winteruniversiade2021.ch/media/documen...
Item Type: |
Conference or Workshop Item (Abstract) |
|---|---|
Division/Institute: |
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) 07 Faculty of Human Sciences > Institute of Sport Science (ISPW) > Sport Sociology and Management |
UniBE Contributor: |
Stegmann, Pascal, Ströbel, Tim |
Subjects: |
700 Arts > 790 Sports, games & entertainment |
Language: |
English |
Submitter: |
Edith Desideria Imthurn |
Date Deposited: |
13 Apr 2022 13:56 |
Last Modified: |
05 Dec 2022 16:16 |
Related URLs: |
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Uncontrolled Keywords: |
Digitalization, Athlete Branding, Brand Meaning Co-Creation, Digital Engagement Platforms, Brand Management |
BORIS DOI: |
10.48350/167770 |
URI: |
https://boris.unibe.ch/id/eprint/167770 |
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