Large but diminishing effects of climate action nudges under rising costs

Berger, Sebastian; Kilchenmann, Andreas; Lenz, Oliver; Ockenfels, Axel; Schlöder, Francisco; Wyss, Annika M (2022). Large but diminishing effects of climate action nudges under rising costs. Nature human behaviour, 6(10), pp. 1381-1385. Springer Nature 10.1038/s41562-022-01379-7

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Behavioural public policy has received broad research attention, particularly in the domain of motivating pro-environmental behaviours. We investigate how far the efficacy of arguably one the most popular behavioural policy tools (green ‘default change’ nudges) depends on the associated cost. On the basis of a field study involving carbon offsets for over 30,000 flights booked by more than 11,000 airline customers, we show that green defaults have a large effect on voluntary climate action, even when several hundreds of Euros are at stake. The effect fully vanishes only as costs approach approximately €800.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Organization and Human Resource Management
07 Faculty of Human Sciences > Institute of Psychology > Social Neuroscience and Social Psychology
03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Sociology

UniBE Contributor:

Berger, Sebastian, Schlöder, Francisco Bernhard Wolfgang, Wyss, Annika Marit

Subjects:

600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology

ISSN:

2397-3374

Publisher:

Springer Nature

Language:

English

Submitter:

Sebastian Berger

Date Deposited:

24 Jun 2022 11:24

Last Modified:

05 Dec 2022 16:21

Publisher DOI:

10.1038/s41562-022-01379-7

BORIS DOI:

10.48350/170872

URI:

https://boris.unibe.ch/id/eprint/170872

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