Animating the subjugated past: Digital greeting cards as a form of counter-memory

Makhortykh, Mykola; Sydorova, Maryna (2022). Animating the subjugated past: Digital greeting cards as a form of counter-memory. Visual Communication, 21(1), pp. 28-52. Sage 10.1177/1470357219890636

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This article discusses how popular culture products – digital greeting cards – interact with hegemonic historical narratives in the context of war remembrance. It employs the Foucauldian concept of counter-memory to analyse how user-generated mnemonic content interacts with historical power relations. Using content analysis to examine a sample of amateur greeting cards, the authors investigate how these cultural products engage with official and counter-official memory practices in Russia related to the Soviet victory in the Second World War. Specifically, the article explores how different visual elements are employed to (de)construct specific narratives about the Soviet victory and it discusses how the use of computer graphics, in particular animation, influences the potential role of greeting cards as a means of resurrecting the subjugated past.

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