A blueprint for using deepfakes in sociolinguistic matched-guise experiments

Young, Nathan Joel; Britain, David; Leemann, Adrian (2022). A blueprint for using deepfakes in sociolinguistic matched-guise experiments. In: Interspeech 2022. Proceedings (pp. 5268-5272). International Speech Communication Association (ISCA) 10.21437/Interspeech.2022-10782

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Matched-guise paradigms, which are used extensively in speaker and accent evaluation studies, have long been hampered by empirical holes. We offer a solution by incorporating deepfake technology, which greatly reduces the number of potential confounds. We constructed a sociophonetic experiment whereby high-rising terminal (a.k.a. "uptalk”) – and the lack thereof – was superimposed onto a deepfaked "beautiful” and "less beautiful” female guise. The resulting four guises were incorporated into a 2x2-factor between-subjects experiment tested on female evaluators. Each evaluator assessed their respective guise against a list of prescribed attributes and offered free-form comments. Results align with studies on high-rising terminal as well as intuitions concerning conventional beauty, which validates the technique and motivates its wider adoption.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

06 Faculty of Humanities > Other Institutions > Walter Benjamin Kolleg (WBKolleg)
06 Faculty of Humanities > Other Institutions > Walter Benjamin Kolleg (WBKolleg) > Center for the Study of Language and Society (CSLS)
06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of English Languages and Literatures
06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of English Languages and Literatures > Modern English Linguistics

UniBE Contributor:

Young, Nathan Joel, Britain, David, Leemann, Adrian Martin

Subjects:

300 Social sciences, sociology & anthropology
400 Language
400 Language > 410 Linguistics
400 Language > 420 English & Old English languages
800 Literature, rhetoric & criticism > 820 English & Old English literatures

Publisher:

International Speech Communication Association (ISCA)

Language:

English

Submitter:

Federico Erba

Date Deposited:

06 Sep 2022 11:48

Last Modified:

14 Mar 2024 12:31

Publisher DOI:

10.21437/Interspeech.2022-10782

URI:

https://boris.unibe.ch/id/eprint/172169

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