Public interest in Invisalign in developed and developing countries: A Google Trends analysis.

Livas, Christos; Delli, Konstantina; Lee, Shin-Jae; Pandis, Nikolaos (2023). Public interest in Invisalign in developed and developing countries: A Google Trends analysis. Journal of orthodontics, 50(2), pp. 188-195. Sage 10.1177/14653125221134304

Full text not available from this repository. (Request a copy)

OBJECTIVE

To investigate long-term changes and possible seasonal variations in Google search volumes related to Invisalign in developed and developing countries.

DESIGN

Cross-sectional, Google search-based study.

METHODS

Google Trends (GT) was accessed to retrieve the Relative Search Volume (RSV) of Google queries related to the search term 'Invisalign' in 10 countries selected on the basis of population size, Internet usage and socioeconomic criteria between 1 January 2004 and 30 June 2021. The countries examined were the following: Australia, Brazil, Italy, Mexico, Philippines, Saudi Arabia, Spain, Thailand, UK and USA. By applying the time series decomposition method, the trend component and the seasonal variation were identified.

RESULTS

Overall, RSVs regarding Invisalign have increased significantly in all countries with the developed countries outperforming developing countries throughout most of the observation period. There was no meaningful pattern when the trends were compared either on a monthly or quarterly basis. Similar peaks and valleys were found in Australia - Brazil, UK - USA, Italy - Spain and Saudi Arabia - Philippines - Thailand.

CONCLUSIONS

Public interest in online information for Invisalign has grown significantly over the years across countries of diverse socioeconomic and cultural backgrounds while seasonal patterns were observed in the related Google searches. Seasonal fluctuations seemed to follow the academic calendar. The study results may have direct implications on practice management and professional development.

Item Type:

Journal Article (Original Article)

Division/Institute:

04 Faculty of Medicine > School of Dental Medicine > Department of Orthodontics

UniBE Contributor:

Pandis, Nikolaos

Subjects:

600 Technology > 610 Medicine & health

ISSN:

1465-3133

Publisher:

Sage

Language:

English

Submitter:

Pubmed Import

Date Deposited:

01 Nov 2022 12:40

Last Modified:

27 May 2023 00:12

Publisher DOI:

10.1177/14653125221134304

PubMed ID:

36314848

Uncontrolled Keywords:

Google Trends Internet Invisalign clear aligner therapy

URI:

https://boris.unibe.ch/id/eprint/174372

Actions (login required)

Edit item Edit item
Provide Feedback