What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population

Felderer, Barbara; Herzing, Jessica M. E. (2022). What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population. Field methods, 35(3), pp. 219-235. Sage 10.1177/1525822X221132940

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Even though the proportion of individuals who are not equipped to participate in online surveys is constantly decreasing, many surveys face an under-representation of individuals who do not feel IT literate enough to participate. Using experimental data from a probability-based online panel, we study which recruitment survey mode strategy performs best in recruiting less IT-literate persons for an online panel. The sampled individuals received postal invitations to conduct the recruitment survey in a self-completion mode. We experimentally vary four recruitment survey mode strategies: one online mode strategy, two sequential mixed-mode strategies, and one concurrent mode strategy. We find the recruitment survey mode strategies to have a major effect on the sample composition of the recruitment survey, but the differences between the strategies vanish once respondents are asked to proceed with the panel online.

Item Type:

Journal Article (Original Article)

Division/Institute:

09 Interdisciplinary Units > Interfakultäres Zentrum für Bildungsforschung (ICER) > Zentrum für Bildungsforschung ICER (WISO)
09 Interdisciplinary Units > Interfakultäres Zentrum für Bildungsforschung (ICER) > Zentrum für Bildungsforschung ICER (PHILHUM)

UniBE Contributor:

Herzing, Jessica

Subjects:

300 Social sciences, sociology & anthropology > 370 Education

ISSN:

1552-3969

Publisher:

Sage

Funders:

[UNSPECIFIED] DFG

Projects:

Projects 491156185 not found.

Language:

English

Submitter:

Jessica Martina Esther Herzing

Date Deposited:

08 Nov 2022 09:43

Last Modified:

09 Jul 2023 02:19

Publisher DOI:

10.1177/1525822X221132940

BORIS DOI:

10.48350/174596

URI:

https://boris.unibe.ch/id/eprint/174596

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