What Drives the Selection of Political Information on Google? Tension Between Ideal Democracy and the Influence of Ranking

Zumofen, Guillaume (2022). What Drives the Selection of Political Information on Google? Tension Between Ideal Democracy and the Influence of Ranking. Swiss Political Science Review, 29(1), pp. 120-138. Wiley 10.1111/spsr.12545

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The emergence of the Internet has altered how individuals obtain information—this also applies to political information. Search engines have taken over the role of political infor- mation gatekeepers, thus becoming key players in democ- racy. However, surprisingly little is known about the role of search engines in the political information process, that is, whether they represent an opportunity or a threat to democ- racy. Through an online survey experiment, which mimicked a Google web interface, this study examines how Swiss citizens select political information on a political news event from a Google search results page. Although citizens consider textual cues from snippets, they are more likely to select sources of information from the top of a Google results page, regardless of the source. We discuss these findings from a democratic theory perspective.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Political Science

UniBE Contributor:

Zumofen, Guillaume

Subjects:

300 Social sciences, sociology & anthropology > 320 Political science

ISSN:

1662-6370

Publisher:

Wiley

Language:

English

Submitter:

Guillaume Zumofen

Date Deposited:

09 Nov 2022 14:31

Last Modified:

05 Mar 2023 02:12

Publisher DOI:

10.1111/spsr.12545

Uncontrolled Keywords:

algorithmic personalization, political information selection, referendum, search engines, selective exposure

BORIS DOI:

10.48350/174621

URI:

https://boris.unibe.ch/id/eprint/174621

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