Tools to Promote Popular Mobilization and Social Advocacy: Social Identities, Policy Programs, Careers, and Education

Hornung, Johanna; Bandelow, Nils C. (2022). Tools to Promote Popular Mobilization and Social Advocacy: Social Identities, Policy Programs, Careers, and Education. In: Howlett, Michael (ed.) The Routledge Handbook of Policy Tools. Routledge international handbooks (pp. 137-148). London: Routledge

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There are different theoretical perspectives on why policy actors promote certain policy proposals, but they all have in common that a policy idea needs support – from the public, key actors in government and administration, or influential corporatist actors such as interest groups – to be successful. How do policy actors gain supporters for their ideas in the agenda-setting phase? Which tools do they use to promote their ideas at this stage? This contribution argues that policy actors can make use of the career motivations and social psychological drivers of actors’ behavior to achieve popular mobilization and social advocacy for their ideas. In detail, we set out the mechanisms that link a policy idea successfully entering the agenda-setting stage to the tools used by policy actors by drawing on the lens of the programmatic action framework (PAF). We thereby distinguish four types of tools through which actors seize the attention of decisive actors and promote their policy proposals: those that target the salience of social identities of policy actors that favor policy proposals (social identity-driven tools), those that target the normative implications of policy proposals (program-driven tools), those that achieve issue attention through the exertion of authority and motivate actors in promising top-level positions (career-driven tools), and those that build on the creation of knowledge and evidence in the policy process (education-driven tools). We also discuss the delineation and overlapping of these tools with regard to existing classifications of policy tools and provide practical advice to use these tools for ensuring long-term support of a policy program by a diversity of actors throughout the policy cycle.

Item Type:

Book Section (Book Chapter)


11 Centers of Competence > KPM Center for Public Management

UniBE Contributor:

Hornung, Johanna


300 Social sciences, sociology & anthropology > 320 Political science
300 Social sciences, sociology & anthropology > 350 Public administration & military science




Routledge international handbooks






Johanna Hornung

Date Deposited:

24 Feb 2023 17:31

Last Modified:

24 Feb 2023 23:28


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