The Impact of Weather Forecasts on Ski Demand

Troxler, Pascal (April 2023). The Impact of Weather Forecasts on Ski Demand (CRED Research Paper 43). Bern: CRED - Center for Regional Economic Development

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In the wake of stagnating demand across Alpine ski areas, new pricing regimes and
recent advances in the availability of precise local weather forecasts, the relation of
weather forecasts to ski demand gains new relevance. I use an activity choice
framework in which agents evaluate the utility of skiing relative to alternative
opportunities. Thereby, agents decide early based on forecasts or spontaneously
based on observed weather outcomes. By matching the demand data of three Swiss
ski areas to local forecast and weather data, I show that forecast errors affect skiing
demand above the variation through weather alone. Furthermore, I find suggestive
evidence that reactions to pessimistic forecast errors exceed those to optimistic errors
when agents are more risk averse, less enthusiastic towards skiing or the ski area is
located further into the Alps.

Item Type:

Working Paper

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Economics
11 Centers of Competence > Center for Regional Economic Development (CRED)
03 Faculty of Business, Economics and Social Sciences > Department of Economics > Institute of Economics > Economic Policy and Regional Economics

UniBE Contributor:

Troxler, Pascal Simon

Subjects:

300 Social sciences, sociology & anthropology > 330 Economics

Series:

CRED Research Paper

Publisher:

CRED - Center for Regional Economic Development

Language:

English

Submitter:

Melanie Moser

Date Deposited:

18 Apr 2023 07:13

Last Modified:

18 Apr 2023 07:13

JEL Classification:

Z21, Z31

BORIS DOI:

10.48350/181792

URI:

https://boris.unibe.ch/id/eprint/181792

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