Nai, Alessandro; Schemeil, Yves; Valli, Chiara (2023). A persuadable type? Personality traits, dissonant information, and political persuasion. International journal of communication, 17, pp. 1061-1082. USC Annenberg
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Is there anything like a “persuadable type” when it comes to exposure to dissonant
information? Who is more likely to be swayed by information that tries to persuade them?
Using data from an online sample of American respondents (N = 1,199), we assess whether
personality traits (Big Five, Dark Triad) are associated with different perceptions and
effectiveness of persuasive political information. In two controlled simulations, we exposed
the respondents to dissonant information related to selected political issues (environment and
economy) and measured whether they showcased a stable or changed opinion afterward.
Results indicate that personality matters partly for the evaluation and persuasiveness of
dissonant information. More conscientious and introverted respondents were more likely to
evaluate the dissonant information positively. They were at the same time also more likely to
resist persuasion itself and so were more agreeable respondents. Inversely, to some extent,
narcissism and psychopathy are associated with greater susceptibility to persuasion.
Item Type: |
Journal Article (Original Article) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Communication and Media Studies (ICMB) |
UniBE Contributor: |
Valli, Chiara Lisa |
Subjects: |
300 Social sciences, sociology & anthropology |
ISSN: |
1932-8036 |
Publisher: |
USC Annenberg |
Language: |
English |
Submitter: |
Chiara Lisa Valli |
Date Deposited: |
11 May 2023 07:58 |
Last Modified: |
11 May 2023 07:58 |
Uncontrolled Keywords: |
persuasion, dissonant information, personality, Big Five, Dark Triad |
BORIS DOI: |
10.48350/182442 |
URI: |
https://boris.unibe.ch/id/eprint/182442 |
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