The Implicit Association Test as an analogical learning task

Hussey, Ian; De Houwer, Jan (2018). The Implicit Association Test as an analogical learning task. Experimental psychology, 65(5), pp. 272-285. Hogrefe 10.1027/1618-3169/a000416

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The Implicit Association Test (IAT) is a popular tool for measuring attitudes. We suggest that performing an IAT could, however, also change attitudes via analogical learning. For instance, when performing an IAT in which participants categorize (previously unknown) Chinese characters, flowers, positive words, and negative words, participants could infer that Chinese characters relate to flowers as negative words relate to positive words. This analogy would imply that Chinese characters are opposite to flowers in terms of valence and thus that they are negative. Results from three studies (N = 602) confirmed that evaluative learning can occur when completing an IAT, and suggest that this effect can be described as analogical. We discuss the implications of our findings for research on analogy and research on the IAT as a measure of attitudes.

Item Type:

Journal Article (Original Article)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology
07 Faculty of Human Sciences > Institute of Psychology > Psychology of Digitalization

UniBE Contributor:

Hussey, Ian

Subjects:

100 Philosophy > 150 Psychology

ISSN:

1618-3169

Publisher:

Hogrefe

Language:

English

Submitter:

Ian Hussey

Date Deposited:

06 Sep 2023 09:41

Last Modified:

10 Nov 2023 07:33

Publisher DOI:

10.1027/1618-3169/a000416

Related URLs:

PubMed ID:

30451105

BORIS DOI:

10.48350/186070

URI:

https://boris.unibe.ch/id/eprint/186070

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