Bürki, Yvette (2023). CHALLENGES FACING DIGITAL LANGUAGE TECHNOLOGIES. A GLOTOPOLITICAL PERSPECTIVE. Traslaciones. Revista Latinoamericana de Lectura y Escritura, 10(20), pp. 70-99. Universidad Nacional de Cuyo 10.48162.rev.5099
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This article opens a space for critical reflection on the socio-political and economic consequences
of the intervention of new digital language technologies in the linguistic and discursive practices
of speakers. In light of this, from a perspective that combines glotopolitics and the post-humanist
turn, it addresses some of the challenges posed by these new digital technologies in the creation and recreation of sociolinguistic hierarchies that bring about social inequity. The powerful economic framework that technologically sustains supercentral languages such as English and, to a lesser extent, Spanish, is exposed; and, on the other hand, the negative effects for strongly minoritized and decapitalized languages such as Amerindian languages are pointed out. Finally, it deals with the glotopolitical consequences for Spanish, understood as a pluricentric language. Specific examples are used for this purpose from two different language technologies: automatic translators and voice assistants. This article has been conceived primarily as a deep dive into the development and use of digital language technologies and their glotopolitical relevance in relation to Spanish and Amerindian languages, which deserve to be studied in greater depth in future research.
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