Gächter, Anina Charlotte; Stegmann, Pascal; Lang, Grazia (September 2023). A Uses And Gratifications-based Market Segmentation Approach To Football Fans’ Online Media Usage Motivation. In: 31st Conference of the European Association for Sport Management (EASM). Conference Proceedings. Belfast. 12.-15.09.2024.
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Official URL: https://easm2023.com/
Item Type: |
Conference or Workshop Item (Abstract) |
|---|---|
Division/Institute: |
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) 07 Faculty of Human Sciences > Institute of Sport Science (ISPW) > Sport Sociology and Management |
UniBE Contributor: |
Stegmann, Pascal, Lang, Grazia |
Subjects: |
700 Arts > 790 Sports, games & entertainment |
Language: |
English |
Submitter: |
Franziska Krebs |
Date Deposited: |
02 Apr 2024 14:33 |
Last Modified: |
02 Apr 2024 14:33 |
BORIS DOI: |
10.48350/195108 |
URI: |
https://boris.unibe.ch/id/eprint/195108 |
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