Stegmann, Pascal; O’Reilly, N.; Ströbel, Tim (2022). The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing: An experimental study on actor engagement behavior. In: 37th Annual NASSM Conference. Atlanta. 02.-04.06.2022.
Official URL: https://static1.squarespace.com/static/60e9b0857a8...
Item Type: |
Conference or Workshop Item (Abstract) |
|---|---|
Division/Institute: |
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) 07 Faculty of Human Sciences > Institute of Sport Science (ISPW) > Sport Sociology and Management |
UniBE Contributor: |
Stegmann, Pascal |
Subjects: |
700 Arts > 790 Sports, games & entertainment |
Language: |
English |
Submitter: |
Franziska Krebs |
Date Deposited: |
17 Apr 2024 15:28 |
Last Modified: |
17 Apr 2024 15:28 |
Additional Information: |
Book of abstracts |
URI: |
https://boris.unibe.ch/id/eprint/196041 |
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