Führung in Marketing und Vertrieb

Krohmer, Harley; Weispfenning, Felix (2006). Führung in Marketing und Vertrieb. In: Zaugg, Robert J. (ed.) Handbuch Kompetenzmanagement. Durch Kompetenz nachhaltig Werte schaffen. Festschrift für Prof. Dr. Dr. h.c. mult. Norbert Thom zum 60. Geburtstag (pp. 263-270). Bern: Haupt

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Item Type:

Book Section (Book Chapter)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley and Weispfenning, Felix

Publisher:

Haupt

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:48

Last Modified:

04 May 2014 23:14

URI:

https://boris.unibe.ch/id/eprint/19861 (FactScience: 2876)

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