Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung

Homburg, Christian; Krohmer, Harley (2006). Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung [Textbook] . Wiesbaden: Gabler

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Item Type:

Book (Textbook)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley

Publisher:

Gabler

Language:

German

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:48

Last Modified:

05 Dec 2022 14:14

URI:

https://boris.unibe.ch/id/eprint/19862 (FactScience: 2878)

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