Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach

Krohmer, Harley; Miller, Klaus; Hofstetter, Reto (2006). Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach. In: Grewal, Dhruv; Levy, Michael; Krishnan, R. (eds.) Proceedings of the AMA 2007 Summer Marketing Educators' Conference: Enhancing Knowledge Development in Marketing (pp. 314-315). Chicago: American Marketing Association AMA

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley; Miller, Klaus and Hofstetter, Reto

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:48

Last Modified:

04 May 2014 23:14

URI:

https://boris.unibe.ch/id/eprint/19865 (FactScience: 2886)

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