Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2006). Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy
Full text not available from this repository.Item Type: |
Conference or Workshop Item (Paper) |
---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Miller, Klaus, Krohmer, Harley, Hofstetter, Reto |
Publisher: |
European Marketing Academy |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 14:48 |
Last Modified: |
05 Dec 2022 14:14 |
URI: |
https://boris.unibe.ch/id/eprint/19868 (FactScience: 2889) |