Management of Store Price Images: How to Lever Store Price Image Without Actually Adjusting Prices

Weissbrich, Dirk; Weispfenning, Felix (2006). Management of Store Price Images: How to Lever Store Price Image Without Actually Adjusting Prices. In: ECR International Commerce Institute Europe, Stockholm 2006 ([1-13]). Internetpublikation

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Weissbrich, Dirk and Weispfenning, Felix

Publisher:

Internetpublikation

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:48

Last Modified:

06 Dec 2013 13:42

Additional Information:

Academic Silver Award

URI:

https://boris.unibe.ch/id/eprint/19870 (FactScience: 2892)

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