Achieving Customer Relationship and Organizational Performance through Assets, Capabilities, and Processes

Baldauf, Artur; Cravens, David W.; Cron, William L. (2006). Achieving Customer Relationship and Organizational Performance through Assets, Capabilities, and Processes. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 42-43). Chicago: American Marketing Association AMA

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Management

UniBE Contributor:

Baldauf, Artur

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:48

Last Modified:

04 May 2014 23:14

URI:

https://boris.unibe.ch/id/eprint/20282 (FactScience: 3502)

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