Baldauf, Artur; Cravens, David W.; Cron, William L. (2006). Achieving Customer Relationship and Organizational Performance through Assets, Capabilities, and Processes. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 42-43). Chicago: American Marketing Association AMA
Official URL: http://www.marketingpower.com/Community/ARC/Gated/...
Item Type: |
Conference or Workshop Item (Abstract) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Management |
UniBE Contributor: |
Baldauf, Artur |
Publisher: |
American Marketing Association AMA |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 14:48 |
Last Modified: |
05 Dec 2022 14:15 |
URI: |
https://boris.unibe.ch/id/eprint/20282 (FactScience: 3502) |
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