Integrating and Extending our Understanding of the Marketing-Finance Interface and its Performance Implications

Weissbrich, Dirk; Krohmer, Harley; Miller, Klaus (2007). Integrating and Extending our Understanding of the Marketing-Finance Interface and its Performance Implications. In: Moor, Jakki; Fisher, Robert (eds.) Proceedings of the AMA 2007 Summer Marketing Educators' Conference: Enhancing Knowledge Development in Marketing, Washington D.C., USAWashington D.C., USA (pp. 132-134). Chicago: American Marketing Association AMA

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Weissbrich, Dirk; Krohmer, Harley and Miller, Klaus

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:51

Last Modified:

04 May 2014 23:15

URI:

https://boris.unibe.ch/id/eprint/21381 (FactScience: 6062)

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