The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications

Weissbrich, Dirk; Miller, Klaus; Krohmer, Harley (2007). The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-15]). Brüssel: European Marketing Academy

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Weissbrich, Dirk; Miller, Klaus and Krohmer, Harley

Publisher:

European Marketing Academy

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:51

Last Modified:

12 Nov 2019 08:49

URI:

https://boris.unibe.ch/id/eprint/21390 (FactScience: 6126)

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