Leadership in Marketing: Specific Challenges and Managerial Action

Weispfenning, Felix; Krohmer, Harley; Meier, Helena (2007). Leadership in Marketing: Specific Challenges and Managerial Action. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-13]). Brüssel: European Marketing Academy

Full text not available from this repository.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Weispfenning, Felix, Krohmer, Harley

Publisher:

European Marketing Academy

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:51

Last Modified:

05 Dec 2022 14:15

URI:

https://boris.unibe.ch/id/eprint/21391 (FactScience: 6131)

Actions (login required)

Edit item Edit item
Provide Feedback