The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study

Krohmer, Harley; Leschnikowski, Katja; Hofstetter, Reto (2007). The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007. Brüssel: European Marketing Academy

Full text not available from this repository. (Request a copy)

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley; Leschnikowski, Katja and Hofstetter, Reto

Publisher:

European Marketing Academy

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:51

Last Modified:

04 May 2014 23:15

URI:

https://boris.unibe.ch/id/eprint/21392 (FactScience: 6132)

Actions (login required)

Edit item Edit item
Provide Feedback