Configurations of Marketing and Sales: A Taxonomy

Homburg, Christian; Jensen, Ove; Krohmer, Harley (2008). Configurations of Marketing and Sales: A Taxonomy. Journal of marketing, 72(2), pp. 133-154. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.72.2.133

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Item Type:	Journal Article (Original Article)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Krohmer, Harley
ISSN:	0022-2429
Publisher:	American Marketing Association.
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:52
Last Modified:	05 Dec 2022 14:16
Publisher DOI:	10.1509/jmkg.72.2.133
Web of Science ID:	000254009400012
URI:	https://boris.unibe.ch/id/eprint/22071 (FactScience: 30122)