Configurations of Marketing and Sales: A Taxonomy

Homburg, Christian; Jensen, Ove; Krohmer, Harley (2008). Configurations of Marketing and Sales: A Taxonomy. Journal of marketing, 72(2), pp. 133-154. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.72.2.133

Full text not available from this repository. (Request a copy)

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley

ISSN:

0022-2429

Publisher:

American Marketing Association.

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:52

Last Modified:

06 Dec 2013 13:45

Publisher DOI:

10.1509/jmkg.72.2.133

Web of Science ID:

000254009400012

URI:

https://boris.unibe.ch/id/eprint/22071 (FactScience: 30122)

Actions (login required)

Edit item Edit item
Provide Feedback