Performance Implications of Celebrity Endorsers - How an Image Fit between the Celebrity and the Brand affects an Image Transfer

Leschnikowski, Katja; Krohmer, Harley (2008). Performance Implications of Celebrity Endorsers - How an Image Fit between the Celebrity and the Brand affects an Image Transfer. In: Perks, Keith J.; Shukla, Paurav (eds.) Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, Brighton, UK, 27.-30.5.2008 ([1-13]). Brüssel: European Marketing Academy

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Leschnikowski, Katja, Krohmer, Harley
Publisher:	European Marketing Academy
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:00
Last Modified:	05 Dec 2022 14:18
URI:	https://boris.unibe.ch/id/eprint/26108 (FactScience: 65744)