Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren

Herstatt, C; Lüthje, Christian; Lettl, C (2007). Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren. In: Herstatt, Cornelius; Verworn von Gabler, Birgit (eds.) Management der frühen Innovationsphasen. Grundlagen, Methoden, neue Ansätze (pp. 61-75). Wiesbaden: Gabler

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Item Type:

Book Section (Book Chapter)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Lüthje, Christian

Publisher:

Gabler

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:07

Last Modified:

04 May 2014 23:21

Additional Information:

2., überarbeitete und erweiterte Auflage

URI:

https://boris.unibe.ch/id/eprint/29180 (FactScience: 140683)

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