Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung

Homburg, Christian; Krohmer, Harley (2006). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung [Textbook] . Wiesbaden: Gabler

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Item Type:

Book (Textbook)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley

Publisher:

Gabler

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:07

Last Modified:

13 Aug 2019 16:27

Additional Information:

2., überarbeitete und erweiterte Auflage

URI:

https://boris.unibe.ch/id/eprint/29182 (FactScience: 140685)

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