Marketing Management: A Contemporary Perspective

Homburg, Christian; Kuester, Sabine; Krohmer, Harley (2009). Marketing Management: A Contemporary Perspective. New York: McGraw-Hill

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Item Type:	Book (Monograph)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Krohmer, Harley
Publisher:	McGraw-Hill
Language:	German
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:07
Last Modified:	04 Sep 2023 15:18
URI:	https://boris.unibe.ch/id/eprint/29198 (FactScience: 140891)

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