Marketing Management: A Contemporary Perspective

Homburg, Christian; Kuester, Sabine; Krohmer, Harley (2009). Marketing Management: A Contemporary Perspective. New York: McGraw-Hill

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Item Type:

Book (Monograph)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley

Publisher:

McGraw-Hill

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:07

Last Modified:

06 Dec 2013 13:55

URI:

https://boris.unibe.ch/id/eprint/29198 (FactScience: 140891)

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