The Long Tail of the Rainbow Serpent: New Technologies and the Protection and Promotion of Traditional Cultural Expressions

Burri-Nenova, Mira (2008). The Long Tail of the Rainbow Serpent: New Technologies and the Protection and Promotion of Traditional Cultural Expressions. In: Graber, Christoph Beat; Burri-Nenova, Mira (eds.) Intellectual Property and Traditional Cultural Expressions in a Digital Environment (pp. 205-236). Cheltenham: Elgar

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New technologies, in particular those stemming from digitisation, allow amongst other things the production of perfect copies, instantaneous and ubiquitous distribution of and easy access to information with no real location restrictions. The effects of these technological advances have largely been perceived as negative for the protection of traditional cultural expressions (TCE), both because of the peculiarities of the digital networked environment and because of the lack of appropriate intellectual property protection models for TCE. The purpose of this article is, while accounting for the diversity and complexity of issues related to TCE, to reveal a more positive side of digital technologies. It shows the potential of these to be proactively applied and the further reaching possibilities for designing an efficient multi-level and multi-faceted toolbox for the protection and promotion of TCE in the digital ecology.

Item Type:

Book Section (Book Chapter)

Division/Institute:

02 Faculty of Law > Department of Economic Law > NCCR International Trade Regulation

UniBE Contributor:

Burri, Tihomira

Subjects:

300 Social sciences, sociology & anthropology > 340 Law

ISBN:

978-1-84720-921-4

Publisher:

Elgar

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:08

Last Modified:

05 Jan 2015 20:41

BORIS DOI:

10.7892/boris.29844

URI:

https://boris.unibe.ch/id/eprint/29844 (FactScience: 161749)

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