Modellierung der Diffusion von Innovationen

Lüthje, Christian (2008). Modellierung der Diffusion von Innovationen. In: Herrmann, Andreas; Homburg, Christian; Klarmann, Martin (eds.) Marktforschung: Methoden, Anwendungen, Praxisbeispiele (pp. 1041-1071). Wiesbaden: Gabler

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Item Type:	Book Section (Book Chapter)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior
UniBE Contributor:	Lüthje, Christian
Publisher:	Gabler
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:11
Last Modified:	05 Dec 2022 14:21
URI:	https://boris.unibe.ch/id/eprint/31395 (FactScience: 195898)