Consumer-Brand Relationships: How Consumers Perceive, Evaluate and Relate to Brands

Nyffenegger, Bettina (2010). Consumer-Brand Relationships: How Consumers Perceive, Evaluate and Relate to Brands. Norderstedt: Books on Demand

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Item Type:

Book (Monograph)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Nyffenegger, Bettina

Publisher:

Books on Demand

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:14

Last Modified:

06 Dec 2013 13:23

Additional Information:

Dissertation Universität Bern, 2009

URI:

https://boris.unibe.ch/id/eprint/3215 (FactScience: 206849)

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