Mass-customised products. Are they bought for uniqueness or to overcome problems with standard products?

Michel, Stefan; Kreuzer, Michael; Kühn, Richard; Stringfellow, Anne; Schumann, Jan H. (2009). Mass-customised products. Are they bought for uniqueness or to overcome problems with standard products? Journal of customer behaviour, 8(4), pp. 307-327. Helensburgh: Westburn 10.1362/147539209X480963

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Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Other Institutions > Emeriti, Faculty of Business, Economics and Social Sciences

UniBE Contributor:

Kühn, Richard

ISSN:

1475-3928

Publisher:

Westburn

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

12 Sep 2014 18:11

Publisher DOI:

10.1362/147539209X480963

URI:

https://boris.unibe.ch/id/eprint/33032 (FactScience: 198399)

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