Michel, Stefan; Kreuzer, Michael; Kühn, Richard; Stringfellow, Anne; Schumann, Jan H.
(2009).
Mass-customised products. Are they bought for uniqueness or to overcome problems with standard products?
Journal of customer behaviour, 8(4), pp. 307-327.
Helensburgh: Westburn
10.1362/147539209X480963
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Item Type: |
Journal Article
(Original Article)
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Other Institutions > Emeriti, Faculty of Business, Economics and Social Sciences |
UniBE Contributor: |
Kühn, Richard |
ISSN: |
1475-3928 |
Publisher: |
Westburn |
Submitter: |
Factscience Import
|
Date Deposited: |
04 Oct 2013 15:15 |
Last Modified: |
05 Dec 2022 14:22 |
Publisher DOI: |
10.1362/147539209X480963 |
URI: |
https://boris.unibe.ch/id/eprint/33032 (FactScience: 198399) |
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