The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity. An Empirical Analysis

Baldauf, Artur; Cravens, Karen S.; Diamantopoulos, Adamantios; Zeugner-Roth, Katharina Petra (2009). The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity. An Empirical Analysis. Journal of retailing, 85(4), pp. 437-452. New York, N.Y.: Elsevier 10.1016/j.jretai.2009.04.004

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Item Type:	Journal Article (Original Article)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Management
UniBE Contributor:	Baldauf, Artur, Diamantopoulos, Adamantios, Zeugner, Petra
ISSN:	0022-4359
Publisher:	Elsevier
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:15
Last Modified:	05 Dec 2022 14:22
Publisher DOI:	10.1016/j.jretai.2009.04.004
Web of Science ID:	000273153500003
URI:	https://boris.unibe.ch/id/eprint/33034 (FactScience: 198402)