The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity. An Empirical Analysis

Baldauf, Artur; Cravens, Karen S.; Diamantopoulos, Adamantios; Zeugner-Roth, Katharina Petra (2009). The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity. An Empirical Analysis. Journal of retailing, 85(4), pp. 437-452. New York, N.Y.: Elsevier 10.1016/j.jretai.2009.04.004

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Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Management

UniBE Contributor:

Baldauf, Artur; Diamantopoulos, Adamantios and Zeugner, Petra

ISSN:

0022-4359

Publisher:

Elsevier

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

06 Dec 2013 14:00

Publisher DOI:

10.1016/j.jretai.2009.04.004

Web of Science ID:

000273153500003

URI:

https://boris.unibe.ch/id/eprint/33034 (FactScience: 198402)

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