Management framework guiding strategic thinking in rapidly changing markets

Cravens, David W.; Piercy, Nigel F.; Baldauf, Artur (2009). Management framework guiding strategic thinking in rapidly changing markets. Journal of marketing management, 25(1-2), pp. 31-49. Helensburgh, UK: Westburn Publishers 10.1362/026725709X410025

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Item Type:	Journal Article (Original Article)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Management
UniBE Contributor:	Baldauf, Artur
ISSN:	0267-257X
Publisher:	Westburn Publishers
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:15
Last Modified:	05 Dec 2022 14:22
Publisher DOI:	10.1362/026725709X410025
Web of Science ID:	A1960CAC8200006
URI:	https://boris.unibe.ch/id/eprint/33035 (FactScience: 198403)