Homburg, Christian; Krohmer, Harley (2009). Grundlagen des Marketingmanagements. Einführung in Strategie, Instrumente Umsetzung und Unternehmensführung [Textbook] . Wiesbaden: Gabler
Full text not available from this repository.Item Type: |
Book (Textbook) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Krohmer, Harley |
Publisher: |
Gabler |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 15:15 |
Last Modified: |
05 Dec 2022 14:23 |
Additional Information: |
2., vollständig überarbeitete Auflage |
URI: |
https://boris.unibe.ch/id/eprint/33123 (FactScience: 198499) |
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