Du entscheidest, was Kult ist. Entstehung und Beeinflussung von Kultmarken

Wiederkehr, Myriam; Nyffenegger, Bettina (2009). Du entscheidest, was Kult ist. Entstehung und Beeinflussung von Kultmarken. Saarbrücken: VDM Verlag Dr. Müller

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Item Type:	Book (Monograph)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Nyffenegger, Bettina
Publisher:	VDM Verlag Dr. Müller
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:15
Last Modified:	03 Aug 2023 09:46
URI:	https://boris.unibe.ch/id/eprint/33124 (FactScience: 198500)