Du entscheidest, was Kult ist. Entstehung und Beeinflussung von Kultmarken

Wiederkehr, Myriam; Nyffenegger, Bettina (2009). Du entscheidest, was Kult ist. Entstehung und Beeinflussung von Kultmarken. Saarbrücken: VDM Verlag Dr. Müller

Full text not available from this repository. (Request a copy)

Item Type:

Book (Monograph)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Nyffenegger, Bettina

Publisher:

VDM Verlag Dr. Müller

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

06 Dec 2013 14:00

URI:

https://boris.unibe.ch/id/eprint/33124 (FactScience: 198500)

Actions (login required)

Edit item Edit item
Provide Feedback