Performance implications and implementation of brand personality. A dyadic perspective on managers intentions and consumers perceptions

Malär, Lucia (2009). Performance implications and implementation of brand personality. A dyadic perspective on managers intentions and consumers perceptions. Merkur. Schriften zum innovativen Marketing-Management: Vol. 34. Hamburg: Kovac

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Item Type:

Book (Monograph)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Malär, Lucia

Series:

Merkur. Schriften zum innovativen Marketing-Management

Publisher:

Kovac

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

06 Dec 2013 14:00

Additional Information:

Dissertation Universität Bern, 2008

URI:

https://boris.unibe.ch/id/eprint/33127 (FactScience: 198503)

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