Malär, Lucia (2009). Performance implications and implementation of brand personality. A dyadic perspective on managers intentions and consumers perceptions. Merkur. Schriften zum innovativen Marketing-Management: Vol. 34. Hamburg: Kovac
Full text not available from this repository. (Request a copy)Item Type: |
Book (Monograph) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Malär, Lucia Andrea |
Series: |
Merkur. Schriften zum innovativen Marketing-Management |
Publisher: |
Kovac |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 15:15 |
Last Modified: |
02 Mar 2023 23:23 |
Additional Information: |
Dissertation Universität Bern, 2008 |
URI: |
https://boris.unibe.ch/id/eprint/33127 (FactScience: 198503) |
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