Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft

Hofstetter, Reto; Miller, Klaus (2009). Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft. Marketing Review St. Gallen - die neue Thexis, 26(5), pp. 32-37. Wiesbaden: Springer Gabler

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Item Type:	Journal Article (Further Contribution)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Hofstetter, Reto, Miller, Klaus
ISSN:	1865-6544
Publisher:	Springer Gabler
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:15
Last Modified:	05 Dec 2022 14:23
URI:	https://boris.unibe.ch/id/eprint/33129 (FactScience: 198505)