Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft

Hofstetter, Reto; Miller, Klaus (2009). Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft. Marketing Review St. Gallen - die neue Thexis, 26(5), pp. 32-37. Wiesbaden: Springer Gabler

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Item Type:

Journal Article (Further Contribution)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Hofstetter, Reto and Miller, Klaus

ISSN:

1865-6544

Publisher:

Springer Gabler

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

06 Dec 2013 14:00

URI:

https://boris.unibe.ch/id/eprint/33129 (FactScience: 198505)

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