How should we measure consumers' willingness to pay? An empirical comparison of State-of-the-Art approaches

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). How should we measure consumers' willingness to pay? An empirical comparison of State-of-the-Art approaches. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA

Item Type:

 Conference or Workshop Item (Abstract)

Division/Institute:

 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

 Miller, Klaus, Hofstetter, Reto, Krohmer, Harley

Publisher:

 American Marketing Association AMA

Language:

 English

Submitter:

 Factscience Import

Date Deposited:

 04 Oct 2013 15:15

Last Modified:

 05 Dec 2022 14:23

URI:

 https://boris.unibe.ch/id/eprint/33130 (FactScience: 198506)

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