Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2009). How should we ask when measuring consumers' willingness to pay for product innovations. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA
Item Type: |
Conference or Workshop Item (Abstract) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Hofstetter, Reto, Miller, Klaus, Krohmer, Harley |
Publisher: |
American Marketing Association AMA |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 15:15 |
Last Modified: |
05 Dec 2022 14:23 |
URI: |
https://boris.unibe.ch/id/eprint/33147 (FactScience: 198528) |