How should we ask when measuring consumers' willingness to pay for product innovations

Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2009). How should we ask when measuring consumers' willingness to pay for product innovations. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Hofstetter, Reto; Miller, Klaus and Krohmer, Harley

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

04 May 2014 23:24

URI:

https://boris.unibe.ch/id/eprint/33147 (FactScience: 198528)

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