Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA
Item Type: |
Conference or Workshop Item (Abstract) |
---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Krohmer, Harley, Malär, Lucia Andrea, Hoyer, Wayne David, Nyffenegger, Bettina |
Publisher: |
American Marketing Association AMA |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 15:15 |
Last Modified: |
02 Mar 2023 23:23 |
URI: |
https://boris.unibe.ch/id/eprint/33148 (FactScience: 198529) |